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FirstService Website Privacy Policy

Last updated: June 14, 2024

This Privacy Policy (“Privacy Policy” or “Policy”) explains how FirstService Corporation (“FirstService,” or “we,” or “us,” or “our”) manages and secures the personal information it collects and also describes rights you may have with respect to your personal information. By using this website and otherwise interacting with us, you agree to the terms of our Terms of Service, including this Policy.

This Policy does not cover the personal information we collect about employees, independent contractors, or job applicants.

Notice at Collection: Personal Information We Collect

We collect the following categories of personal information:

  • Personal identifiers: name, email address, postal address, IP address
  • Internet or other electronic activity information: your device and browser type, your operating system, log file information, and information regarding your interaction with our website
  • Professional information: job title, information about your employer

We have collected the same categories of personal information in the 12 months prior to the date of this Privacy Policy.

Notice at Collection: Purposes for Collection of Personal Information

We collect your personal information to provide you with information about our business and to respond to your requests and inquiries.

We also use personal information to monitor or improve our website; for internal business analysis; to prevent fraud, activities that violate our Terms of Service or other contracts, or that are illegal; and to protect our rights and the rights and safety of our users or others.

For individuals who interact with us in a commercial capacity, we use your personal information to engage in business transactions with the entity you represent, to market to or engage in diligence with the entities you represent, and to allow you to provide us with information about ethics or other issues you may observe when working with us.

Notice at Collection: Retention Periods

We retain the categories of personal information we collect for the length of time necessary to manage our website, respond to your inquires and manage our contact lists, manage our relationships with vendors and suppliers, and to comply with legal obligations and protect our legal rights. 

Notice at Collection: No Sale or Disclosure of Personal Information for Behavioral Advertising

We do not sell personal information or share it for cross-context behavioral advertising.

Sources From Which We Collect Personal Information

We collect personal information from our website users, representatives of entities with which we do business or may do business, and from our ethics hotline. 

Disclosure of Personal Information For Business Purposes in the Past 12 Months

The following chart describes the categories of personal information we disclosed for a business purpose in the 12 months prior to the date of this Policy:

Categories of Personal Information

Categories of Persons/Entities to Which We Disclosed Personal Information for Business Purposes

Personal identifiers: name, email address, postal address, IP address

Service providers that manage customer information and provide customer service, facilitate email communications, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, provide analytics information

Internet or other electronic activity information: device and browser type, your operating system, log file information, and information regarding interaction with our website

Service providers that provide security services and cloud-based data storage, host our website and assist with other IT-related functions, provide analytics information.

Professional information: job title, employer information

Service providers that assist in management and fulfillment of our vendor and supplier relationships

Business Purposes for Such Disclosures

We disclosed the aforementioned categories of personal information to the categories of third parties identified above for the following purposes: manage customer information and provide customer service, facilitate email communications, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, provide analytics information, operate our ethics hotline, and to assist in management and fulfillment of our vendor and supplier relationships.

Additional Information About How We May Disclose Personal Information and Purposes for Disclosures

We may also disclose your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also disclose your personal information to third parties to help detect and protect against fraud or data security vulnerabilities. And we may disclose or transfer your personal information to a third party in the event of an actual or potential sale, merger, reorganization of our entity or other restructuring.

Our Use of Cookies and Analytics

We may use cookies, pixel tags, web beacons and other similar tracking technologies (“tracking technologies”) to automatically collect information through our website. Tracking technologies are small data files placed on your computer, tablet, mobile phone, or other devices that record certain pieces of information when you visit our website(s). We may use these tracking technologies to help identify irregular behavior, prevent fraudulent activity and improve security, as well as making it possible for you to save your preferences and help us understand how you interact with us. 

We also allow third parties, including Google Analytics, to use tracking technologies to collect information about how you interact with our website in order to provide analytics information about use of our website. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a site, what pages they visit when they do so, and what other websites they visited prior to visiting our website; we use some but not all of those services. For information about Google’s privacy practices, please refer to the Google Privacy Policy: https://policies.google.com/privacy?hl=en-US#infocollect.

You may set your browser to notify you when you receive a cookie. Many web browsers also allow you to block cookies. You can disable cookies from your computer system by following the instructions on your browser or at www.youradchoices.com.

Personal Information of Minors

Our products and website are not directed to minors under the age of 13 and we do not knowingly sell or share for purposes of behavioral advertising the personal information of minors, including minors under 16 years of age.

Do Not Track and Similar Opt-Out Signals

We do not recognize the “DNT” (Do Not Track) signal or other opt-out signals. We do not engage in practices that are subject to opt-out rights communicated through such signals.

Third Party Websites

Our website may contain links to third-party websites, including social media buttons that link to social media platforms. This Policy does not govern how those third parties or social media platforms collect or use personal information and we do not endorse or have control over their practices. The privacy policies and terms of use for those third parties’ websites/apps or social media platforms govern those companies’ privacy practices. We are not responsible for the content or privacy practices of any third-party websites or platforms.

How We Keep Your Personal Information Secure

We implement and maintain reasonable security appropriate to the nature of the personal information that we collect, use, retain, transfer or otherwise process. However, there is no perfect security, and reasonable security is a process that involves risk management rather than risk elimination. While we are committed to maintaining a reasonable information security program, no such program can be perfect; in other words, all risk cannot reasonably be eliminated. Data security incidents and breaches can occur due to factors that cannot reasonably be prevented. Accordingly, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security.

Changes to This Policy

We will review and update this Policy from time to time. If changes are made, we will update the Privacy Policy and reflect the date of such modification in the date above. If the changes are material, you will be notified through a notice on our website.

Accessibility

To make accessibility-related requests or report barriers, please contact us at privacymanager@firstservice.com.

Contact Us

If there are any questions regarding this Privacy Policy or to request a copy of this Privacy Policy in another format you may contact us at privacymanager@firstservice.com.

California Privacy Rights

The California Consumer Privacy Act (“CCPA”) and other laws grant California residents the following rights with respect to their personal information we collect and process about them.

Right To Know

To request the following information from us with respect to their personal information we have collected since January 1, 2022:

  • Specific pieces of personal information we have collected about you;
  • Categories of personal information we have collected about you;
  • Categories of sources from which such personal information was collected;
  • Categories of personal information that the business sold or disclosed for a business purpose about the consumer;
  • Categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
  • The business or commercial purpose for collecting or selling your personal information.

Right To Delete

The right to request deletion of the personal information we have collected from them, subject to exceptions under the law.

Right to Correct

The right to ask that we correct inaccuracies in their personal information, taking into account the nature of personal data and purposes of processing such information.

California Shine the Light

California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits California residents to annually request, free of charge, information about the personal information (if any) disclosed to third parties for direct marketing purposes in the preceding calendar year. We do not disclose personal information in this manner.

Authorized Agents

You may designate an agent to submit requests on your behalf. The agent can be a natural person or a business entity.

If you would like to designate an agent to act on your behalf, you and the agent will need to comply with our verification process:

  • Requests to Know, Delete or Correct Personal Information: If the agent submits a request, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the request on your behalf. We will also require that you verify your identity directly with us or confirm with us that you provided the agent with permission to submit the request.
  • Requests to Opt Out: If the agent submits a request to opt out of the sale of your personal information or the sharing of your personal information for purposes of cross-context behavioral marketing, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the opt-out request on your behalf.

Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with California law pertaining to powers of attorney.

Exercising Your Rights

To exercise your rights to know, access, delete or correct your personal information, or to ask a question, submit your request here or contact us at 833.351.1339. For such requests, we will first acknowledge receipt of your request within 10 business days of receipt of your request. We will then provide a substantive response to your request as soon as we can, generally within 45 days from when we receive your request, although we may be allowed to take longer to process your request in certain jurisdictions or under certain circumstances. If we expect your request is going to take us longer than normal to fulfill, we will let you know.

Verification of Requests

When you exercise your data subject rights, we will take steps to verify your identity. We will ask you for at least two pieces of personal information, depending on the nature of the request, and attempt to match those to information that we maintain or collect about you.

If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to the request. We will notify you to explain the basis of the denial.

Non-Discrimination

If you exercise any of the rights explained in this Privacy Policy, we will continue to treat you fairly. If you exercise your rights under this Privacy Policy, you will not be denied or charged different prices or rates for goods or services or provided a different level or quality of goods or services than others.